Pay per click campaigns

Many companies assume that when run pay per click campaigns the will actually help you gain more business or create more sales.  This is true the company you hired has experience with pay per click campaigns and high conversion landing pages.  If you are unfamiliar with water landing pages this is probably not the correct thing for your business to start pursuing. Envision your website can help explain what a landing pages and how to achieve the best conversion rates for your particular campaign.

 So what does pay per click (PPC) stand for?

Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay for hosting services when the ad is clicked on by either search engines or advertisers. Advertisers typically bid on keywords phrases relevant to their target markets.  By targeting relevant customers to your target market you can achieve more traffic and with a strategic landing page set in place this can in turn important traffic and sales. Over the years Envision Your Website has studied how customers react to landing pages with split testing. Split testing will serve up two different ads to two different clients and see which one performs better. The average of the one that performs better is use for your pay per click campaigns.

So what is cost per click (CPC) and how the determined?

Cost per click in the sum paid by an advertiser to search engines and other Internet publishers for a single click on the advertisement, which directs a visitor to the advertisers website or a landing page. By not being able to determine the company's cost per click this can be extremely damaging to the pocketbook of a company.  In general these ads are sold in auction. You bid for what you want to pay for a click on the ad. If you bid the most than you have the chance of ranking number one in the sponsored links. There's also something called quality score that can affect your ranking.

Split Test Landing Page

Envision Your Website will set up a multi variant test to split test the landing pages and test conversion rates. Google Analytics has an excellent write up on the major elements that can effect conversions. We cannot stress the importance of multi variant testing enough. Testing and optimizing conversion rates on landing pages is too big a subject to go into in this post. It should be noted that we also used heat maps to test the landing pages.

 If you're interested in having Envision Your Website run your pay per click campaign contact us today!  You can alternatively view more information and pay per click pricing by clicking here.